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Title Capacity building of social mobilizers
Introduction Training and equipping social mobilizers with knowledge of COVID 19 has proved to be a potent tool for empowering them to educate and counter rumors and misinformation regarding COVID 19 vaccination.
Theme Risk communication and infodemics
Date 9th August, 2021
Implementation
  • Social mobilizers were trained on how to keep themselves safe from infection when they do face-to-face communication at the community level, and on the communication methods and messaging around COVID-19 and the vaccines.
Results
  • The training equipped the social mobilizers with requisite knowledge and skills to communicate and pass lifesaving messages on COVID 19 and the need for vaccination to the community. Social mobilizers are active throughout the country and share important life-saving messages on other health, nutrition, education and child protection. Training of social mobilizers has proved effective in countering the negative rumors about COVID 19 vaccines, by convincing people about the benefits of being vaccinated. Social mobilizers are trusted health agents in the communities and were therefore instrumental in communicating key messages about the COVID vaccine and share IEC material including posters and banners on the same.
Analysis
  • Once the community mobilizers started their house-to-house campaign to explain how the vaccine works and refuted the many rumors circulating in the community, people started to line up for vaccination and there was marked increase in the uptake of vaccines across the regions.
Conclusion

Equipped social mobilizers with requisite knowledge and skills to communicate and disseminate lifesaving messages on COVID 19 and the need for vaccination should be prioritized in the ongoing COVID 19 vaccination drive. In most countries, social mobilizers are the first link between the community and the healthcare system. These social mobilizers are active throughout the country and can be in important avenue for sharing important life-saving messages on COVID 19 vaccination.

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