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Title Addressing Vaccine Hesitancy
Introduction Vaccine hesitancy has remained a key barrier to the uptake of COVID 19 vaccines in several WHO/AFRO countries. The WHO defines vaccine hesitancy as a delay in acceptance or refusal of safe vaccines despite availability of vaccine services. It is caused by complex, context specific factors that vary across time, place, and different vaccines, and is influenced by issues such as complacency, convenience, confidence, and sociodemographic contexts
Theme Risk communication and infodemics
Date 4th June, 2021
Implementation
  • Use of prominent persons as champions and vaccine influencers was successful in reducing vaccine hesitancy among the target population.
Results
  • Champions representing various segments of the society were vaccinated publicly in events that were highly publicized in communication channels with a broad reach and coverage. Effective use of Political, Community and Religious leaders as campaign champions has proved effective in reducing hesitancy/building confidence in COVID 19 vaccines and improving uptake.
Analysis
  • When the prominent persons and opinion leaders were vaccinated in public, the optics of the exercises that were broadcast widely, they succeeded in building trust in vaccination, and in the ability of governments to communicate, and to successfully deliver a vaccination.
Conclusion

Use of prominent persons was successful in building trust in vaccination, and in the ability of governments to communicate, and to successfully deliver a vaccination.

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